Why Paid Ads Matter
Paid ads are the modern Yellow Pages. When someone searches “plumber near me” or “best restaurant nearby,” they’re showing real time intent. Paid ads put your business at the top of the results at the exact moment they’re ready to buy – smarter, faster, and far more targeted than traditional advertising.
About
Built on Data. Focused on Growth.
My career began in statistics, where I learned how to interpret data, identify patterns, and make decisions rooted in evidence. That analytical foundation naturally led me into digital marketing, where I discovered a passion for using data to drive growth, optimize performance, and help businesses get discovered. Today, I lead a trusted team of marketing experts dedicated to helping businesses grow through measurable results. I also build and maintain WordPress websites, so your ads always have somewhere great to land.


WordPress Websites
Great ads need a great landing page. I build and maintain WordPress websites that are fast, clean, and built to convert.

Services
Digital Audit & Strategy – Identify opportunities, inefficiencies, and growth potential.
Google Ads Management – Full campaign creation, optimization, and reporting.
Google Analytics Setup – GA4, conversion tracking, dashboards, and integrations.
Google Nonprofit Ad Grants – Google ad grant setup, support and compliant campaign structure.
Google Business Profile – Establish your business presence and get found.
Social Media Content and Ads – Create content, schedules, and posting as well as campaign strategy, audience targeting, and performance reporting.
Reputation Stewardship – Support businesses that simply need steady, reliable online visibility to ensure your brand stays present, professional, and engaged.
Website Support – Need a WordPress site to send your traffic to? I handle that too.
Process
- Start with a Conversation – Understand goals, budget, and desired outcomes.
- Market & Keyword Research – Identify how people search and what competitors are doing.
- Account Setup or Cleanup – Ensure tracking, structure, and analytics are correct.
- Campaign & Ad Buildout – Write ads, choose keywords, set bids, and configure extensions.
- Launch & Monitor – Track clicks, costs, conversions, and budget efficiency.
- Optimize Over Time – Pause what isn’t working, scale what is, refine targeting.
- Plain Language Reporting – Clear updates so you always know what’s working.
